SBA is a boutique consulting firm based in Tokyo, Japan. Over the past four decades since the establishment of SBA, we have supported countless companies to succeed in Japan. For each clients, we deliver the best practices, taking into account their specificities, as well as their cultural and business customs.


The company history


Establishment of the company.
Foundation of French Fashion Center in Tokyo.
Launch of Thierry Mugler Japan, first JV of l’Oreal in Japan, and establishment of many other reputed companies.


Establishment of Hermes Japan, Cerruti Japan and other prestigious ready-to-wear brands.
Collaboration with Philippe Starck, organization of “”Tour Eiffel”” exhibition, and many other cultural events.


Establishment of AUTOBAX (JV with RENAULT in Europe)
Collaboration with different chains for the creation of coffe shops and restaurants (Excelsior, Cafe de Crie…)
Foundation of SBA KOREA and SBA CHINA.


Co-founder of many restaurants (Les Rosiers, Epicuriens, Le Pre Verre Japan…).
Collaboration with Bocuse d’Or for international food contest, the food service tradeshow Sirha, Gourmet World Shanghai, and with many other players of the food service industy.


Agent in Japan of Pierre Martinet, and launch of a beverage in the main retails of Japan.
Market entry and market studies for foreign regions.
Organization of promotional events about gastronomy.

SBA is a member of :

 Le Group des Consultants Francais au Japon- partnership with Business France
 Member of the French Chamber of Commerce in Japan
 OFBA (Oversea Fashion Brand Association)
 Leaders Club International (international foodservice network (